HDL Leadership

Don Norwood


Don Norwood is a 20+ year veteran of the logistics industry. His experience has ranged from a top producing salesman, senior executive at a major global logistics company to executing a turnaround of a midsize company as COO. Don launched High Definition Logistics in 2007 with the intent to create a boutique logistics company that delivers world class results to a very targeted market. Don is passionate about creating unique solutions and rising to the challenge to deliver continued innovation for his clients. He holds a BBA in Economics from the University of North Texas.

Don is a lifelong avid golfer, outdoorsman, and is known to enjoy spending time creating great tasting food. He has been married for over 25 years and has two daughters.

Jeremy Armstrong

V.P. of Solutions

Jeremy started in the transportation industry in the mid 90’s loading scaffolding trucks in the cold, rainy city of Portland, OR. During the first 15 years of his career, he was able to advance through many positions within the transportation and logistics arena. He moved to Texas in 2008 and was offered a unique opportunity to move to inside sales and lead generation for large BPO companies, helping sell SaaS solutions among the Fortune 500. This began his passion for helping companies connect with the right solution to solve unique challenges.

Jeremy has been married for over 25 years has four kids and three grandchildren. He is active in his local church, enjoys shooting, opportunities to learn and helping connect people together. He’s a firm believer that aligning with the right people, at the right time will lead to the right things happening.

Shandra Lacich

General Manager

Shandra Lacich joined High Definition Logistics in August of 2009. She’s come a long way since she first started at an entry level position after graduating with a bachelor’s degree in marketing from the University of Central Florida, graduating summa cum laude. After learning the ropes of the industry she found her sweet spot as General Manager. Her responsibilities include accounts payable and receivable, human resources, special projects and other office administrative tasks. 

In her spare time Shandra enjoys spending time with her husband and two children, supporting the Oklahoma Sooners and her UCF Knights, along with being a skilled baker of decadent desserts.

Eric Crosby

V.P. of Operations

Eric Crosby started his career in transportation and logistics in 1991 for a Fortune 500 company. He has extensive knowledge of small package and heavy weight operations of cartage, carrier and freight forwarding services for large and small businesses in sales and operations for asset and non-asset based companies. He has led small and large teams to success. He believes the key to success in sales and operations leadership is trust.

In his free time, he enjoys playing the guitar and spending time with his wife of 20 plus years as they are recent empty nesters.

Rob Bearlund

Director of Business Development

Rob joined High Definition Logistics with a very diverse background of expertise, and is always creating long lasting relationships while providing solutions.  He has a long respected career of specializing in providing solutions to procurement and supply chains around packaging, kitting and logistics. Rob has a reputation of doing what he says with a walk the talk kind of mentality.  His ultimate goal is to exceed your expectations while showing trust and integrity.

Rob enjoys spending as much time as possible with his wife and 3 sons.  Rob is very active and if any free time is available you will find him spending that time golfing, enjoying the outdoors, the beach or the pool.

Aaron Oehlschlager

Director of Business Development

Aaron Oehlschlager joined High Definition Logistics in January of 2021 where he serves as Director of Business Development. Aaron is a graduate of Texas A & M University and has more than 25 years of experience in the transportation industry. He was previously President and Chief Executive Officer for a Supply Chain consulting firm. His background also includes being Vice President of Sales & Marketing for a major DFW Freight Forwarder where he was responsible for driving long-term revenue growth for the company's International & Domestic logistics services.

Aaron enjoys watching sports, playing golf, chess and traveling abroad with his wife of 25 years and their 3 children.

Rick Enriquez

Director of Technology

Rick Enriquez has over 17 years of experience in freight forwarding, supply chain management and logistics technology. Rick joined High Defintion Logistics as Director of Operations in September of 2014 and has since transitioned into the Director of Technology. His areas of responsibility include the design, the planning and the development of our custom logistics management software. He’s gained valuable experience working with customers in implementing and managing innovative supply chain solutions.

He is a Technologist at heart and his passion for perfection shows within our company. Rick lives in the area and enjoys spending quality time with his two daughters and his extended family.

Schedule a Free Collaborative Logistics Review. Contact us at 877.884.4443 or info@hdlog.com